‘Marketing on a Small Budget’ Book Sale
Not everyone has a large budget for advertising and marketing, therefore it is important to minimise wastage. This book is a useful basic guide for any rural or small business starting out to market themselves with limited resources. Each chapter ends with a summary and a practical exercise to do. Completing the exercises will lead to a basis of a marketing plan. It uses real case studies to demonstrate the theory.
The author, Mike Lees, seeks to present advertising as something any small enterprise can do well, providing the advertising being prepared and undertaken follows good marketing practice. After nearly forty years in marketing and advertising, the author can share his knowledge and experience with the reader. As it is about basic principles of marketing, it does not cover e-commerce.
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