Herrmann’s Brain Dominance Indicator

“The significant problems we face cannot be solved at the same level of thinking we were at when we created them”  Albert Einstein

If you want your employees to think for themselves, it is important to understand how they prefer to think and what impact that is having on the way they work and how you need to communicate with them.

Businesses are built on brain power, so it is vital that you make the best use of this most important asset.  Without the power of the human brain, applied in full measure and with targeted effectiveness, there will be less viable answers for the problems you face.

Diversity of Thinking - Our Four Different Selves

Ned Herrmann demonstrated we have the capability to choose between the four areas of the brain and where we most prefer to operate.  Due to our experiences, conditioning and educational methods, we may have chosen to work in mainly one, two or three of these areas.  The most successful leaders were found to be able to utilise all four quarters equally.

The choice we make will influence how we communicate, the words we use, what motivates us, the careers we choose, our appearance, and how we relate with others. Understanding and knowing how different people prefer to think can

  • reduce conflict
  • improve communication and decision making
  • develop your capacity to think differently
  • aid motivation
  • create a more engaged team.

Herrmann's Brain Dominance Indicator (HBDI) allows you to identify your mental preference at a given time in your life. There is no right or wrong answers and no good or bad profiles. It will help you understand your thinking style and areas for development to think differently; and how the team is made up. This can also be used for recruitment purposes to ensure you have diversity. Having a range of thinking preferences in a team can improve overall decision making and success for the business.

Take your thinking to new levels and contact us for details


What to do next…

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